for the Center for Hearing and Communications
Trying to talk about hearing loss with a loved one is tough and can be frustrating.
So we created a program that let's people bring up hearing loss without ruffling any feathers.
Agency: CHI&Partners NY
ECDs: Jeff Anderson & Isaac Silverglate
ACD: Ronnie Lee
AD: Sean Park
CW: Nic Bauman
KY Yours + Mine: Come Together
We want to reward long-distance couples for their commitment to each other by bringing them closer. Come Together by KY Yours + Mine is a Google Plus app that rewards couples for putting time into their relationships, no matter how far apart they may be.
In 2013, Hail-O an app that lets you hail cabs from your smartphone launched in NYC. The app works exclusively with 14,000 yellow taxis to allow people the opportunity to hail a cab from their smartphone. Good for those who don't want to wait hours in the New York cold, but also good for taxi drivers who don't want to drive aimlessly looking for passengers.
It's one of the few things New Yorkers can agree on, and a great way to start a conversation.
American Diabetes Association: Milestones
Marathons are great for raising awareness and money for causes. But they are flawed in that not everyone can compete because of time and fitness levels. So we made Milestones, the first ever social marathon.
Our take on Rayban's classic sunglasses.
Whole Food's Market Basket
A brand new rewards program for Whole Food's that benefits their customers, the store, and the environment.
Bee Raw Honey wanted to raise awareness around the plight of bees as they launched their Save The Bees Fund. So we created BeABee Inc. A fake corporation that's trying to get rich off of the disappearance of bees by pioneering the emerging 'Human Pollination' market. Because when bees die off, Americans will have to pollinate crops by hand.
The Art of Simplicity
The design of the Nest learning thermostat, paired with the simplicity of Direct Energy's Comfort 360 plan, turns home energy management into something worth bragging about--much like a beautiful piece of art.
In Malls and public spaces, we created installations to display the Nest learning thermostat as a piece of art in a reputable gallery.
Bodog.com: Stakes on Anything
Bodog.com is an online betting site that allows it's users to gamble, play casino games, and make sports bets. But the betting doesn't stop with sports, Bodog will take wagers on everything from politics to pop culture.
A collection of print ads I have done since beginning Miami Ad School 2 years ago. For one reason or another, these campaigns never made the cut. But it's fun to look back at these, whether or not I agree with them anymore.